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CRM and You: Managing your customers in many ways.

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What functions does CRM serve for my online business?

CRM and You: Managing your customers in many ways.

Customer relationship management software handles a variety of functions. Depending on the CRM solution you purchase, you can do everything from handle customer service tickets, marketing campaigns, sales automation and business analytics. What it really brings to the table is the ability to, from one console, see a full snapshot of how your e-store is doing at any moment from a sales, customer service and profitibility perspective.



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Jennifer Mathes, Ph.D.