Read these 5 e-Business Solutions Tips tips to make your life smarter, better, faster and wiser. Each tip is approved by our Editors and created by expert writers so great we call them Gurus. LifeTips is the place to go when you need to know about Shopping Cart tips and hundreds of other topics.
Despite all the other cool stuff you may have on your web site, if your ebusiness solution makes it hard on the user to buy things, they'll leave and buy elsewhere. Make the shopping experience as easy to use as possible. Amazingly enough, when online shoppers are polled they typically list ease of use as a higher criteria than low prices when they need to use ebusiness software. Customer satisfaction goes down the more pages they have to view to make their purchase so streamline your shopping experience. First, make sure your customers can find what they want to buy. Make sure the way to your shopping cart itself is clearly labeled and easy to find. Make sure the pricing is communicated as early as possible, including sales tax and shipping information so your customers can evaluate the total cost upfront.
How much should you pay for an ecommerce shopping cart solution? It depends on what you want. ASP ecommerce shopping cart solutions usually bill monthly and run anywhere from about $40 to $300 and more per month. More money usually buys more bandwidth, space and access to tools. You can also expect to pay a transaction fee. Software solutions can come with an initial lower cost, or even free with open-source software. Extra costs will depend on which merchant account/credit card processor you choose to work with. But just about all of them charge both monthly and transaction fees.
Scalability in your ebusiness software is critical to your ultimate success as an ebusiness. Remember, you expect your business to grow over time. You don't want to be stuck with an ecommerce shopping cart solution that can't grow with you. If you go with the ASP model, it's usually relatively easy to upgrade to a more robust and full-featured plan. If you go with the software model, make sure it either has everything you need to start -- affiliate system, email responders, ad trackers -- or that it has modules for these services that can be added at a later date.
If you set up your ecommerce business with the right ebusiness software combination, you should be able to automate many of your ecommerce business processes, making it easier to sell more with less day-to-day effort managing the sales process. To do this, you really need an integrated ebusiness software package that can handle not only but the entire pre- and post-sales process as well. There are all kinds of tunrkey ecommerce shopping cart solutions that offer these packages at different price points.