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Ecommerce web design is a niche service, with several nuances that separate it from print design. One major difference that is often overlooked is the fact that the images have to be small enough to download to a computer quickly, yet be compelling enough to get the design across. Also, the ecommerce web designer needs to be able to create multiple images to work dynamically with your online store product line. It is best to look for people with experience in online design and find an ecommerce web designer with experience building out online stores.