Using electronic coupons as thank you gifts
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Using electronic coupons as thank you gifts
Many customers will be thrilled to receive an electronic coupon that gives them a discount for a future purchase. Make your survey fairly short (unless you're offering a really good coupon!) and make it easy to fill out. If you want to only collect data from existing customers, you can send an email with a URL to your survey. You might also think about asking them at the end of the checkout process if they'd like to take a short survey in exchange for money off their next purchase. The information about your web store will be fresh in their minds that way. It's always a good idea to give people an indication of how long the survey will take so they don't fear getting stuck in an hour-long process.
| Guru Spotlight |
| Sheri Ann Richerson |
