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Inventory tracking helps you keep your customers satisfied because you can offer up to date information while they're shopping online. If you need to backorder an item, you can show them how long you expect that to take. Inventory control software can notify customers when items are shipping. You can also send out emails to alert your customers about new items that arrived, giving them the first chance to buy new items. Inventory tracking can help you spot season trends and ensure that you don't run out of key items. When you run out of items, your inventory tracking can alert your online store so that you don't continue to offer items you don't have. You might tie this in with an alert system if customers want to be notified when you have the item in stock again.