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Affiliate sales tracking should benefit both the referrer and the merchant. The merchant gets sales leads and sales they might not otherwise have gotten. The referrer makes some money from their web site. Look for tracking affiliate programs that let you adjust the lifespan of the tracking cookies, set up customized payment schedules, and that include some fraud prevention measures to make sure the actual referrer gets the commission and not some steal-ware thief. The affiliate should be supplied with some text links and banner ads so it's easy for the affiliate to plug in and get started.