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Secure shopping carts that are slow to process your customer's clicks can frustrate people enough that they leave the store without buying. People have become more used to buying online and are used to paying with credit cards. Most people are comfortable as long as they notice the secure ssl reassurance. But the longer the process takes, the more likely customers are to abandon their cart and go somewhere else. Make sure the shopping process is easy and set it up so that customers are presented with other shopping suggestions. Once completed, send an email to the customer with order confirmation and follow up with a shipment confirmation if appropriate.
Guru Spotlight |
George Sayour |