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ASP (Application Software Provider) software means you don't have to worry about the actual files and other "nuts and bolts" issues of maintaining your shopping cart. because someone else is providing it to you. There are no files on your hard drive, no updates to install, and no scripts to worry about. The ASP shopping cart resides on the provider's servers, not your hard drive. You can maintain your ASP shopping cart from anywhere with Internet access by logging into your account and making the changes. Start up costs are typically lower with an ASP shopping cart and can be managed by someone with less technical expertise.