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With a web-based or ASP model, you can sign up online with a credit card and can almost immediately begin building your online sales solution, shopping cart, etc. These services are billed monthly and all IT work and server maintenance is handled by the provider. However, if you have an exisitng ecommerce business, or have the time, energy and staff to create a custom solution, you can build exactly what you want. Either way, it's worthwhile to spend a lot of time researching what online sales solution tools would be most effective for your business.