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Viral marketing can be a very efective part of any online sales solution. Viral marketing is all about creating a buzz with a specific product or service and then enabling your customers to tell other potential customers about the product or service themselves. Creating the buzz is up to you as a business owner. But good online sales solution software will help you enable the connection chain with a tell-a-friend form. Put tell-a-friend forms on your site, adjacent to the product or service that's creating a buzz. More sophisticated or custom software will even allow you to create rewards for telling a friend or to expand the tell-a-friend system to other parts of your site. Even better, adjust your form to allow someone to tell five friends, or 10 friends. You get the idea.