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If you're starting a business, you will likely have more freedom in choosing an electronic shopping cart than if you're trying to fit an ecommerce shopping cart into your existing business rules. Most off-the-shelf ecommerce shopping carts offer some customization, but experienced business owners will likely find themselves in the position of having to change some existing business practices to fit the ecommerce software offered by the ecommerce shopping cart provider. In this case, some businesses might want to investigate building a custom ecommerce shopping cart solution rather than change existing business practices. This is a clear business decision. Custom electronic shopping carts can cost thousands, but so can changing existing, profitable business practices. Your call as to what's ultimately best for your business.