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Can a blog be an effective affiliate program solution? Absolutely. The most effective affiliate programs involve target, even niche audiences, with a specific interest in certain products. With 35 million blogs and counting out there, there are a lot of blogs already attracting niche audiences. If a blogger with a loyal audience recommends a product, he or she is already preaching to the converted, with a loyal audience that tunes in regularly for that blogger's recommendations and advice. Of course, the blogger has to actually have an audience, or the affiliate marketing won't mean much profit for anyone.