Question:

I've been running ads in various places, but frankly I can't tell whether they've done any good or not. What kind of advertising management can I do t

Advertising management for online ads

Advertising management can help a lot. First, you might want to set up different landing pages on your web site for different ads, so you can give people exactly what they are looking for, very quickly. Don't embed the same URL in all of your online ads and just send people to your home page, expecting them to navigate to their area of interest. Use your online ad tracking to track which ads send the most people your site and which ads send visitors that convert to customers. Create specific landing pages for your print ads as well, so you can spot which publications generate the best leads for you. Advertising management helps you get the most bang for your advertising buck. Don't waste your money on publications that don't drive traffic unless you're just trying to create some brand awareness and want people to become familiar with your name. If you don't have the resources to do this yourself, consider contracing with an outside agency to do your advertising mangement for you.

Shopping Cart Frequently Asked Questions

What is shopping cart software?

When do I need shopping cart software?

What else do I need besides an Internet shopping cart?

How can I decide which is the best shopping cart software for my site?

What does ecommerce software do?

How do I pick a good ecommerce solution?

Can an ecommerce shopping cart help me convert visitors to customers?

How do auto responders work with ecommerce software?

Can ecommerce software integrate with my customer database?

How do I use free shopping cart software?

Can free shopping cart software just collect the data so I can process the credit card payments with my phone and in-person orders at the end of the d

Can free ecommerce software be configured to look like my web site?

Can I sell e-books and services using free shopping cart software?

Can a free shopping cart calculate the sales tax I need to figure out?

How do I build a web store?

What software do I need to build an internet store?

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Why do I want an ASP shopping cart?

What is ASP?

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What is ASP software?

What do I need to start my ebusiness?

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How does affiliate tracking software work?

Affiliate service tracking software has so many features. How do I know which features are important?

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What is an electronic coupon program?

I've used printed coupons to drive foot traffic into my store. How can I use an electronic coupon service to boost sales to my online store?

Is an electronic coupon a good incentive to convince people to take a survey? I'm trying to gather some information to help me improve my online store

I'd like to use ecoupons to drive traffic to my online store but won't everyone just share them with their friends?

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If I use an ecoupon to offer discounts, what kind of security issues do I need to be aware of?

I have a lot of people starting to buy things through my online order forms and then stop at the final step and leave the web site. What am I doing wr

I got a free online order form and now I'm going to customize it for my store. What are the general best practices for designing forms?

I know I should make my web site order form as simple as possible, but how can I collect information about my customers if I don't do it there?

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Some customers wrote to tell me that my web site order form was really hard to use. What should I do?

What kinds of features should I look for when selecting shipping software?

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I want to ship my products to customers using both Fedex and UPS. Does that mean I need two different pieces of shipping software?

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I have a web site that gets a lot of traffic and I think I can sell ad space on it. Is there such a thing as ad management software to help me accompl

I'm selling some ad space on my web site but I want to be able to track which ads perform best on which pages and easily switch things around.

Do I have to just trust the online ad tracking offered by the people I'm buying the ad space from?

What kinds of things do ad management solutions do for me?

I've been running ads in various places, but frankly I can't tell whether they've done any good or not. What kind of advertising management can I do t

Can sales lead generation help me close more sales?

Our sales cycles are too long. What can lead generation software do to help us?

I don't want to pay for leads that don't turn into sales. How do I know which lead generation programs work for me?

My sales staff isn't technically trained to do internet lead generation but I think I need to move in that direction. What options do I have?

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What is a web site control panel?

I see that my web control panel offers auto responders. What is that?

My control panel offers separate accounts for ftp users. What does that mean?

If my web control panel includes shopping cart control software, do I still need to buy shopping cart software?

My control panel software says it supports subdomains. What are those?

I never buy anything online, so I don't need to worry about online fraud, right?

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Should my ecommerce web site use SSL?

I have seen ecommerce software packages out there, are they any good?

There are a lot of ecommerce terms I don't understand. Is there a glossary?

I have a small shop, how can the web and ecommerce help me?

What do I need to start my ecommerce web site?

What ecommerce software package should I choose?

Should I launch a static or dynamic ecommerce web site?

What is ecommerce?

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If I have a lot of content on my website, is there a content management tool that can make my life easier?

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Do I need an HTML editor to create web pages?

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Where can I read up about use of a content management system and what it offers?

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What should I look for in ecommerce web hosting for my ecommerce site?

Should I choose to run my service / store on Unix or Windows?

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I have a business, but no one on the internet can find me. Why?

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If my web site crashes, what happens?

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What types of payments can I accept with my online shop?

What is a chargeback and how does that affect my credit card processing?

What is an echeck?

What's so great about PayPal?

Should I use a merchant account or a 3rd party for ecommerce credit card processing?

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What are the benefits of signing up for an online pay pal store?

I need more customers! How can I get more traffic to my internet business?

How does Pay Per Click work for getting traffic to my e-store?

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Does speed of my site have any impact on my web traffic?

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Which search engine directories are good to increase web site traffic?

Are online purchases tax free?

How much of my online store profit must I report to the IRS?

Do I charge an internet sales tax on my items sold through my e-store?

Aside from the actual goods and services, what should I charge my customers for?

Why do I need autoresponder software as part of my overall ebusiness software package?

What do I need to know about choosing an ecommerce provider

How does an ASP shopping cart work?

How does a software-based shopping cart work?

How much should I pay for an ecommerce shopping cart solution?

How do I choose an Ecommerce provider?

How much ecommerce automation can I do?

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Can I get an ecommerce shopping cart solution from my hosting provider?

How can I get an affiliate program going on my site?

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What is an automatic responder?

How do I choose an automatic responder?

How do I choose the right affiliate program solution?

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Can a blog be an affiliate program solution?

What is Buy TV?

How can I successfully manage my affiliates?

What should I look for in ad management software?

What is Microsoft's AdCenter?

What's Yahoo's 'Project Panama'?

Why is online advertising growing so fast?

How can you get best ad campaign tracking on Google?

How can I get better tracking than Analytics from a Google campaign?

How can I run and track banner ads on my site?

Can you track mobile ads?

Do I need real-time ad campaign tracking software?

What is an ecommerce shopping cart?

Isn't an ecommerce shopping cart the entire ecommerce solution?

What do I need to know before starting out?

How can I get a custom ecommerce shopping cart?

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When should I consider a software-based ecommerce shopping cart?

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Who are the leading web-based ecommerce shopping cart providers?

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Why do I need a merchant account?

What else do I need to have to build an ecommerce solution?

What else can ecommerce software do?

How do I choose between web-based and software-based ecommerce solutions?

What is an autoresponder?

How can I find the right ecommerce shopping cart software for my business?

What should I expect to pay for an ecommerce solution?

Who offers the best ecommerce solutions?

I have ecommerce shopping cart software. What else do I need?

Where can I see a good model of an integrated online sales solution?

How can I get customers to come to my site?

How do electronic coupons work?





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