August 13, 2010, Newsletter Issue #261: Split Testing: Will It Work for You?
Tip of the Week
One of the best ways to evaluate new software is to find out who else is using it and how they like it. In the case of split testing software leader Offermatica, some large and successful online retailers are listed on the company site as successful case studies: Timberland, Columbia House, Zale's and Petco. So split testing software can work for large and successful online retailers. How about for smaller sites and start-ups? It's easy to find split testing software makers with successful case studies from smaller, lesser-known merchants on their sites. But the real test is to download trial software and see for yourself how it might work for you and your business.
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