The cost of an integrated online sales solution, combining a shopping cart-based purchasing package with online sales support and CRM software, can vary widely depending on what exactly you want the software to do. But expect to pay at least a few hundred dollars per month for an integrated online solution and even more for a custom, locally hosted solution (unless you're a software expert who can build it yourself). Make sure to decide exactly what sales tools you need to have -- vs. like to have -- before you go out shopping. It can get expensive and you want every dollar your spend to count.
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|Jennifer Mathes, Ph.D.|