May 14, 2010, Newsletter Issue #248: Use Software to Help Prospect, Obtain and Retain Customers

Tip of the Week

The easiest part of putting together an online sales solution is the ecommerce shopping cart software itself. Then you add a shoppng cart merchant account, payment gateway, secure server and product database. You have everything you need to sell goods and services online. Except that's only part of the online sales solution. What else is there? Prospecting, obtaining and retaining your customers through email outreach, affiliate sales programs and follow-up marketing and other customer relationship management (CRM) functions. Since you're running your whole business online, many of these functions can be Internet-based and even automated. If you're building an online sales solution with an e-business, look into integrated software that offers marketing and CRM solutions along with the Internet shopping cart software.

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Jerry Mayo