April 2, 2010, Newsletter Issue #242: Is Split Testing Obsolete?

Tip of the Week

One multivariable web user testing company is making the claim that split testing is already obsolete. Optimost, a 5-year-old company based in New York, claims it has technology that allows real-time comparison testing of limitless numbers of pages and variables with the overall idea of increasing customer response rates. Does it work like the company says it does?
As a careful consumer, make sure you always check the demo's and pricing of any company you hire for your shopping cart needs, including split testing. While new technologies and innovations are constant and appealing, it's a good idea to review the needs of your business and your budget before signing on a future trend.

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