January 22, 2010, Newsletter Issue #233: Ajax Dirties Ad Campaign Tracking

Tip of the Week

Thinking about dropping some Ajax on your site? Or perhaps some sites where you advertise are using this new web technology? While Ajax -- Asynchronous Javascript and XML - can transform your page, it also can play havoc with standard ad tracking methods. Ajax allows web functions to happen without a page refresh. Great for the user experience, but what if your ad campaign tracking is based on page impressions? So when someone involved in your ad campaign tracking mentions Ajax, be skeptical and make sure you understand all the implications before agreeing to any changes.

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