August 28, 2009, Newsletter Issue #212: Create an Ecommerce Strategy for Small Business Success

Tip of the Week

Paying for e-commerce software is a great start to growing your small business. However, without developing an ecommerce strategy, you may be setting yourself up for failure. Creating an ecommerce strategy, one which contains specific goals and objectives, is important because:
Having a written plan on how to use your new e-commerce site helps you stay on task. Referring back to the plan at least once a month allows you to track your progress. Examples of things to include in the plan are product categories you'd like to have, learning to use new features and offering monthly specials for online customers.Considering ways to promote the site and gain new customers can help increase the bottom line for small business owners. When you have a strategy written down, you can consult it while you consider advertising options and decide which options don't help you reach your goals.

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