May 29, 2009, Newsletter Issue #199: Splash Pages for Ecommerce Solutions

Tip of the Week

As you set up your new shopping cart using your ecommerce solutions software, you may be feeling like you are missing something. Don't other people have sites with a bit more excitement? You may be thinking of a splash page. The fact is splash pages are not recommended for SEO purposes, and may distract a user from purchase because it's not directly attributed to shopping and adds an extra click to access the point of sale.

Splash pages are like decoration on a cake. It isn't essential and distracts from the cake's taste. So remember that:

•If sales go down, the page may be hurting you instead of helping. Some goods and services simply don't benefit from a splash page.
•The shopping cart should never be more than one click from the front page of the site.

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