April 10, 2009, Newsletter Issue #192: Sending Traffic to Your Shopping Cart System Online Store

Tip of the Week

You've got your site set up through the best shopping cart system out there. Now, you just need to sit back and count your money, right?

Unless you are satisfied with being a pennyaire, you should be prepared to promote your shop. Blogging about your shop and the products you offer is a great free way to promote your online store. Some of the most successful crafters' shops rely on their blog readers for the majority of their sales.

To successfully create a blog that generates traffic and increases sales, you should:

Make sure you let your readers peek into your life. They like to hear about a favorite family recipe or a cute new puppy.Talk about how you use the products you sell in your every day life. Don't forget to provide a shopping cart link to any products you discuss, so customers can immediately buy any of the products you highlight.Include posts about new products and their benefits.

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Susan Sayour