March 13, 2009, Newsletter Issue #188: Ad Tracking Improvements Help Fuel Online Boom

Tip of the Week

How fast is online advertising growing? According to CNet, the online ad market is expected to grow by 24 percent in 2006 with a long way to go, since online is still only 5 percent of the total media market. Why is this happening now? Lots of reasons -- decent economy, growing online readership. But a big reason is because ad tracking software has become much better, allowing advertisers to truly do the detailed ad campaign tracking that promised since the mid-90s.

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