April 18, 2008, Newsletter Issue #142: Sales lead generation

Tip of the Week

Sales lead generation makes sure that your salespeople get targeted leads to call. You can hire outside agencies to deliver leads to you or use lead generation software to help you track and forecast leads. Connect your marketing department with your sales department by tracking which marketing activities are leading to qualified leads. Sales lead generation software lets you mine the data you already have as well as improve your sales forecasting and ROI. Internet lead generation can deliver sales leads to predefined channels, partners, and field sales managers. Lead generation programs should be seen as part of your overall customer relationship management and integrated into your business.

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