February 8, 2008, Newsletter Issue #132: Lead generation programs that work
Tip of the Week
Lead generation programs that are integrated with the rest of your business processes let you gather and track leads from all areas of your enterprise, including customer support, web portals, and your existing sales force. Remote sales people can have access to the same information as your in-house staff with internet lead generation. Your lead generation programs can gather leads from outbound telephone calls, mailers, electronic direct marketing, and online web events. Most leads don't turn into customers without a concerted effort. Schedule follow up calls and mailers with new information and offers. At the end of any lead generation program, analyze the results carefully to make sure you're getting the quality leads--and that a high percentage of those turn into customers.
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