September 28, 2007, Newsletter Issue #113: Session IDs Can Stop Search Engines Cold

Tip of the Week

Any reasonably successful online merchant understands that search engines provide nearly all of the qualified traffic to his or her web site. This is why paid search with Google, Yahoo and MSN has become such big business. But did you know that your Internet shopping cart software may be an impediment to making your e-commerce site search engine friendly? If your ecommerce shopping cart software creates session IDs -- long, coded URLs -- it may be throwing up a barrier for search engines trying to index your site. If this is a problem with your site, you might want to look for a shopping cart that doesn't create these URLs.

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