September 21, 2007, Newsletter Issue #112: Feed Your Products to Shopping Sites With XML
Tip of the Week
The big search engines have all developed multiple paths to allow merchants to create paths to their online stores. The big one is paid search results. But Google, Yahoo and MSN also have shopping services that allow users to search for specific products across hundreds of online stories. How do you get your product into these services? You need to have an XML feed for each of products. The search engines then pick up those feeds and include them in the search results. And how do you get this XML feed? If you're smart, you will find an online shopping cart program that includes automated XML feeds to the major search engines. That way, your Internet shopping cart will do all the work for you. And you can sit back and enjoy the results of the exposure.
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