August 24, 2007, Newsletter Issue #108: Search and ye shall find.
Tip of the Week
There are two basic options for a searchable product line on your online retail website. The free solution requires having a site-specific search box from one of the major search engines (Google is a great place to start). The drawback is that you need to wait for a full spidering of your ecommerce web site. With the free approach, new items may not be searchable for several days. The alternative is implementing a database design and using database driven websites. The big win here is immediate gratification...changes to prices, product lines, descriptions and inventory are immediately updated for your customers. In any event, having a product search of some sort on your website will allow customers to quickly pinpoint items they want to purchase and create a more cohesive web experience.
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