July 27, 2007, Newsletter Issue #104: Spread the word about sales promotions.
Tip of the Week
Take this scenereo: You have a sale coming up to get rid of all your winter stock to prepare for the summer. You want to offer 25% off each item from your winter collection. Great, but you've handled marketing to your current customer base by putting a promotion slot on youre-commerce website. Now, you need to alert other potential customers of the great savings. The easiest way to handle web site promotion marketing on short notice is via Pay Per Click marketing. With PPC, you will find your web site marketing nirvana! While it does have costs associated with it, using PPC judiciously and bidding on the right keywords is an excellent internet web site marketing plan, especially for short-term promotions!
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