March 2, 2007, Newsletter Issue #84: Directory Assistance.

Tip of the Week

There are a multitude of search engine directories out there, some free and some paid. It is always a good idea to start with free directories for increasing your web site traffic, and it is said that the directories play a part in your organic listings on other search engines. The best place to start is with DMOZ (www.dmoz.org) which is the Open Directory Project. Now, one thing to note is that free directories do not have a support staff and usually are either solely run by the owner or use volunteers to edit the categories. It may take several months before you notice the directory sending you traffic from your web stats. Other directories, such as Yahoo, will charge a $299 fee per year but also promise to list your small business web site in about a week, helping to see a quicker impact in web site traffic on your side.

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