March 16, 2007, Newsletter Issue #86: Safely testing new ideas on your website audience.

Tip of the Week

The dilemma is this: Whether you want to make a better customer experience get a better click through rate, you definitely do not want to disrupt a user experience. Try split testing on your webstore. Split testing allows users to follow different paths you want to test. Say, for example, you want to try a new navigation scheme to get better site click through. You can split test your traffic down two paths, the old navigation and the new one, at a 50/50 random split. Any idea is worth running a split test on. It costs very little in time and effort and can save you a lot of mistakes.

About LifeTips

Now one of the top on-line publishers in the world, LifeTips offers tips to millions of monthly visitors. Our mission mission is to make your life smarter, better, faster and wiser. Expert writers earn dough for what they know. And exclusive sponsors in each niche topic help us make-it-all happen.

Not finding the advice and tips you need on this Shopping Cart Tip Site? Request a Tip Now!

Guru Spotlight
Barbara Gibson