October 5, 2007, Newsletter Issue #114: Choosing the Right Affiliate Program Solution

Tip of the Week

If you're looking for an affiliate program solution, you're going to be faced with a huge array of potential answers, only some of which is going to be right for you. So ask yourself the following questions as you research and shop:

* How many affiliates do you expect to be dealing with? This is going to make a difference with the type of affiliate program solution you look for. Dealing with thousands of busy affiliates is going to be a lot different than a few dozen or a few hundred.

* How much time do you have to devote to the affiliate program? If time is tight, you might consider a managed or ASP affiliate program solution. If you have more time, you can install and manage the software yourself, or even custom build it.

* What are your technical abilities? Can you or someone who works for you install and manage scripts? If so, you can go with a software-based affiliate program solution. If not, you should consider web-based software.

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