March 10, 2006, Newsletter Issue #36: A brief introduction to Split Testing.

Tip of the Week

About split testing: Split testing is a fancy way to explain live online market testing. By creating multiple versions of your sales page and sending customers to pages set in a rotation schedule, you can seamlessly split test your customer base on your e-store. It is important to remember that this is very scientific, so each split test page should only modify a small item, whether it is a graphic call-to-action or an ordering link. Examples of what you can offer to increase sales range from mentioning benefits of the product to free samples. How you use the split testing script from a marketing standpoint is your decision. However, split testing arms you with knowledge of what works and doesn't.

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