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Search Engine Optimization, or SEO, is the primary way internet business owners can bring traffic to their website by search engine ranking. Everything about your site, from the way the pages are laid out to how many people link back to your site becomes a factor in determining your search engine ranking. An SEM (Search Engine Marketer) will usually perform web site optimization on your entire website, making each page a magnet for certain keywords. Once completed, this web site search engine optimization will be read in by the search engines and indexed appropriately. Since SEO is a cross between an art and a science, it is recommended to find a reputible SEM with excellent references and turn the job over to them.