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To build your Internet store, you'll need software to build your shopping cart, process your customer's payments, a merchant account to take credit cards, and a system to track shipments and inventory. Building a web store can be as complex or easy as you want, depending on whether you want to use a turnkey Internet store or build the components individually and have them be an integral part of your web site. It's a good idea to start small when building a web store and offer more services and options after you get the basics up and running. You'll want to pay attention to your Internet store design to encourage visitors to turn into customers, just as you would pay attention to a brick and mortar store.
|Jennifer Mathes, Ph.D.|