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Shopping cart software allows online shoppers to select and purchase merchandise offered for sale on a web site. An online shopping cart can be located on your web site, which is suitable for those with significant programming skills, or hosted by a vendor who provides the supporting infrastructure for you. Remotely hosted shopping cart software can typically be customized to look and feel like your own web site and is generally cheaper upfront, but a package solution offers more customizing features and gives you more control. Either way, a visitor essentially adds items to be purchased to their internet shopping cart until they are ready to ""check out."" Shopping cart software does not handle the financial transaction, but typically collects the necessary information and forwards it on to a payment gateway service, which then communicates with the merchant account.