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One free benefit of AdWords, Google's hugely successful online ad placement and ad campaign tracking software, is that you can link it to Google Analytics site analysis tool. Google Analytics, which was born recently when Google acquired popular web reporting tool Urchin, is available only by invitation, unless you are an AdWords customer. Then you get free access to the tool, which, among other things, can be used to track ROI on each keyword you purchase. It makes for nifty total ad tracking software, and can really help any AdWords customer do better ad campaign tracking.