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If you're considering ad campaign tracking software, think of today's -- and tomorrow's -- online ad market as you investigate a potential purchase. The most dominant form of online advertising today is paid search contextual ads from companies like Google, Yahoo and now MSN. All offer online ad tracking software that offers more detail than ever before available, helping buyers better target ads to specific demographics and track their success. But if this still isn't enough detail, you can also purchase companion ad tracking software that allows even more information analysis in ad tracking, as well as ad tracking for traditional banner campaigns. So if you're looking for state-of-the-art ad campaign tracking that will meet your needs now and in the future, investigate ad tracking software built to track both Google/Yahoo/MSN contextual ads and traditional banner ad campaigns, giving you the most detail possible and the best opportunities for scalability for the future.