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Commerce on the web has many strengths and a few weaknesses. One of those weaknesses is that the web remains an inherently passive media. You have to get people to come to your site. So as you look for an affiliate program solution, remember to think about outreach. One key to successful outreach is to build an email list of your affiliates and use an automatic responder to handle the mail and replies. The idea here is that you can keep your affiliates in the loop with new products that they might want to sell for you. The affiliates can also use email and automatic responders to reach potential buyers. So email outreach can work for each step down the marketing chain.
|Sheri Ann Richerson|