Electronic coupon programs
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Electronic coupon programs
Electronic coupon programs can help stimulate sales. You might send emails to your best customers with a special code they can enter at checkout for a discount. You might have coupons that allow special discounts when certain quantity thresholds are reached. Or you might have a special deal where you send out ecoupons that are good for free shipping. Another ecoupon might offer a discount if two particular items are purchased at the same time. Be aware that your customers may share these coupons with others. If that bothers you, you can create one-time use coupons but that is more complex. Instead, look at it as a special sale that brings new customers to your online store. Sure, you're giving away a small bit of profit--but you're gaining new customers who are likely to return and buy something else from you later.
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| PJ Campbell |
