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Look for Incremental Changes

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Will I see big changes from split testing?

Look for Incremental Changes

While split testing advocates suggest you try major, even radical changes while split testing, most of the time your results are going to be incremental. Once in a while, users may react strongly to a change in navigation, or a new email call to action. But most of the time, the most successful changes that come after split testing happen in small but steady increments.



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Carma Spence-Pothitt