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If you want an electronic shopping cart that's going to integrate seamlessly with your site design, and not look like a templated package, you need to look for these three letters: API. And be prepared for these two words: pay up. A shopping cart with a public API -- like Google Checkout, for example, allows a web developer to get into the guts of the site and integrate its functionality with your look and design. But it's going to cost you. You will need to hire a professional web developer and be prepared to lay out cash for both development costs and an ongoing retainer. Still, if you're serious about e-commerce, it's worth considering.