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When you're dealing with hosted, browser-based ecommerce shopping carts, you usually get a simple, easy to maintain interface and built-in merchant functionality for a one-stop, easy-to-implement solution. What you will sacrifice, however, is the ability to integrate the ecommerce shopping cart into a site design. Virtually all ecommerce shopping cart providers who offer browser-based tools force you to choose from their design templates. You can usually choose font and color and a basic layout. You can upload a logo, too. But that's it. You can't make it fit into your site, unless you work with a more customizable tool. But those customizable tools aren't going to be nearly so seamless to use. The choice is yours.
|Jennifer Mathes, Ph.D.|