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The cost of split testing appears to be somewhat negotiable, as most split testing software providers do not list prices on their web sites. But split testing is available in both locally and remotely hosted offerings. Expect to pay at least a few hundred dollars for an out-of-the-box software solution. Hosted split testing solutions can cost anywhere from under $30 to hundreds of dollars per month, depending on the software. If you're thinking of purchasing split testing software, especially software hosted online, make sure you understand exactly what is being offered, since services vary widely. Tracking A/B pages is going to be a lot cheaper than services that can do more in-depth tracking and reporting.
|Jennifer Mathes, Ph.D.|