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With a web-based ecommerce shopping cart provider, also known as an ASP (Application Service Provider), you sign up on the web, pay via credit card, and can immediately begin uploading and selling over the web through a pre-built ecommerce shopping cart.
Web-based ecommerce providers will also take on virtually all IT and software management duties. However, it can be an inelegant solution, especially for existing businesses with custom business rules, or large, busy sites that want to fully integrate the ecommerce shopping cart into an existing site or otherwise do custom tracking of patterns and purchases.
|Jennifer Mathes, Ph.D.|