January 8, 2010, Newsletter Issue #231: CPA Is Coming, But Be Patient

Tip of the Week

Google announced in mid-2006 that it is testing new ad campaign tracking models that move from its current CPC (cost per click) to CPA (cost per action). This means the advertiser will no longer pay Google -- or any other online ad service -- when potential buyers click on an ad. Instead the advertiser would only pay when a user somehow qualifies as a sales lead. So what does this mean to you, the Internet advertiser looking for an click-fraud-free alternative? Great things, perhaps. But it's probably smart in most cases to step back for a few months and see how the first experiments work before jumping into a CPC camapign.

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