January 1, 2010, Newsletter Issue #230: Tracking Google AdWords getting easier

Tip of the Week

If you own a business that uses GoogleAdWords, you probably have a good idea whether it works overall, but don't have the solid lead tracking to know exactly how well. Salesforce.com, an industry leader, has recently taken a step toward narrowing that ad campaign tracking gap by integrating Google AdWords with its product, allowing it to track leads from the web site through to closing. It doesn't make the system foolproof. If the customer doesn't want to ID how he or she got to your web site, there still isn't much a merchant can do. But it's a step in the right direction.

About LifeTips

Now one of the top on-line publishers in the world, LifeTips offers tips to millions of monthly visitors. Our mission mission is to make your life smarter, better, faster and wiser. Expert writers earn dough for what they know. And exclusive sponsors in each niche topic help us make-it-all happen.

Not finding the advice and tips you need on this Shopping Cart Tip Site? Request a Tip Now!

Guru Spotlight
William Pirraglia