August 3, 2007, Newsletter Issue #105: CAN SPAM Laws and legal email marketing.
Tip of the Week
In 2003, congress passed the CAN SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing Act) aimed at controlling the burgeoning mass of Spam email sent daily. In short, your email campaigns are considered SPAM if they meet any of the following criteria: 1) It contains false or misleading header information such as name, to, from. 2) It has a deceptive subject line. 3) The email does not allow a person to opt-out of receiving future mailings. 4) The email itself must mention it is an advertisement, and contain the sender's physical address.
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