Split Testing 101: Here are the Basic Procedures
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Split Testing 101: Here are the Basic Procedures
With good split testing software, you can do all kinds of testing of how visitors to your site actually respond to everything from site design, to calls to action, to email marketing. No matter what you do with your split testing software, here are some of the basic procedures you need to follow:
* Get good tools.
* Determine your control page.
* Establish your testing goals and parameters.
* Determine your testing intervals.
* Come up with some radical redesigns.
* Evaluate the redesigns with split testing.
* Determine your new control page.
* Optimize your site according to your testing results.
| Guru Spotlight |
| Lynne Christen |
