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Safely testing new ideas on your website audience.

Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about split testing and other Shopping Cart topics.

Is there a way to test new ideas on my customers?

Safely testing new ideas on your website audience.

The dilemma is this: Whether you want to make a better customer experience get a better click through rate, you definitely do not want to disrupt a user experience. Try split testing on your webstore. Split testing allows users to follow different paths you want to test. Say, for example, you want to try a new navigation scheme to get better site click through. You can split test your traffic down two paths, the old navigation and the new one, at a 50/50 random split. Any idea is worth running a split test on. It costs very little in time and effort and can save you a lot of mistakes.

   

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