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More about web site optimization: You definitely want to use keywords on your website as a SEO technique, but remember this: keywords are for each individual page. With this in mind, as you build out your search engine friendly design, you should use different keyword phrases to target the content on each page. The keywords should reflect closely the content their respective pages, and each page should target no more than 6 keyword phrases. Also, keyword phrases can be anywhere from one word like "SEO" or a whole phrase like "SEO Keyword Optimization". Keep this in mind as you handle your web site optimization...keyword scatter (using 15-20 keywords) can cause your internet business to not be listed under the keywords you want.